Building on 70 Years of Strength, Transforming for the Future
To support its transition toward diversified operations, reduce operational risks, and enhance long-term profitability, the Group has carefully evaluated its development strategy and identified its extensive land holdings accumulated over decades as a key advantage for expanding into the construction sector.
Among these strategic assets, the former Banqiao factory site, covering more than 10,000 ping (approximately 33,000 square meters), is located in the administrative and commercial core of New Taipei City. The site is situated immediately adjacent to Banqiao Station, a major transportation hub integrating the Taiwan High Speed Rail, Taiwan Railways, and the metro system, giving it exceptional potential for landmark real estate development.
Building on the Success of Banqiao, Striving for New Heights
At the time, the luxury residential market in New Taipei City had largely remained underdeveloped. Located directly opposite New Taipei City Hall, the Group’s site within the Banqiao Special District represented the largest development parcel in the area. With a strong sense of responsibility and commitment to the transformation of Banqiao, the Company introduced Bridge Upto Zenith, a rare large-scale luxury residential development in New Taipei City at the time, featuring spacious residences exceeding 100 ping. The project attracted significant market attention upon its launch.
Following this success, Banqiao Special District Phase II – Modesty Home achieved a remarkable milestone by reaching full sell-out within just 37 days, demonstrating strong market recognition and confidence.
Completed in 2010 and 2013, respectively, the two landmark developments continue to stand today as enduring benchmark luxury residences in New Taipei City, maintaining their iconic status and architectural presence over time.